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10 || FITNESS MAGAZINE || APRIL / MAY 2015hotographer Justin Grant discovered his affinity for portrait photography in the fall of 2002 when he borrowed his brother%u2019s camera to photograph his two children. The results turned out surprisingly well, and Justin decided his life was in need of a big change, so he gave up his software company and become a full-time portrait photographer. Now, ten years later he is a proud, self-taught advertising photographer traveling the world on assignments. Today his client list is vast including companies and people such as: Sony Playstation, MGM Corp, Majesco, Matrix Fitness, Icon Fitness, City Creek - Taubman Group - SMZ, Maggie Sottero, The Light Group, Xyience, Christian Audigier, Rock%u2019n%u2019Roll Marathon, Miss USA Universe, Descente Ski Wear, Del Sol, Cariloha, KT Tape, and JayBird Sports.FMM: When did you book your first major fitness client? Describe the project for us.JG: My first fitness client happened to be Sony PlayStation. I was only one or two years into shooting and stumbled into a meeting with an art director. We talked about my inexperience, and I assured him that I would get things done. I flew out to San Francisco a few days later to shoot the cover of a fitness video game, %u201cKinetic.%u201d FMM: You started with film camera-what%u2019s your opinion of film versus digital?JG: I believe in the art form of film. It%u2019s beautiful. It%u2019s challenging and something I completely respect and admire. Yet, it%u2019s also not for me at this time. I love digital. I love the power of creating images from whatever comes to my imagination. I like to create, and sometimes using ones and zeros works best for me.FMM: What is the influence of digital technology on your photography?JG: I don%u2019t follow the latest greatest technology; it%u2019s not important for me to have the newest camera on the day that it comes out. I feel you can create great images with the basics, and I tend not to buy new equipment until I need it. Don%u2019t get me wrong though, I%u2019m not shooting on a Canon 10D or anything ;)FMM: What type of cameras do you shoot with?JG: I shoot mostly with the Canon 5d Mark III. I have a backup Mark II, and I sometimes require a larger format camera for some jobs and then shoot with the Hasselblad 4D.FMM: What%u2019s your favorite lens for fitness shooting and why? Prime or zoom?JG: I%u2019ve recently switched to Prime lenses and kick myself in the ass for not doing it before. It makes such a big difference in quality. My primary lenses these days are the 1.2 50mm and the 1.2 85mm.FMM: When you go on travels, what lighting equipment do you take on a shoot? Do you prefer natural light?JG: I usually rent Profoto packages on location. Or, I haul my lights in a light travel bag. That is not By: Darcy Tharp>>>