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%u201cNimol has propelled her company from modest beginnings to a virtual industry juggernaut, currently employing 150 talented individuals and providing opportunities to over 200 artists annually.%u201dQ WHAT FACTORS DO YOU CONSIDER WHEN INVESTING IN A PROJECT?When starting a project, my first factor is to consider the needs of my target audience%u2014the customers. But beyond that, I delve into what makes the project unique and fresh. I also think about how it can truly benefit the audience, ensuring that it stands out and meets their require- ments.Q WHAT WAS THE MOST CHALLENGING FILM YOUR COMPANY HAS DIRECTED, AND HOW DID YOU OVERCOME OBSTACLES WHILE MAKING IT? Z-Mom was the most challenging film we have ever produced. To see it through to completion, I had to tackle problems with the company%u2019s common interests and also keep its future in mind. As both a business owner and project leader, I%u2019ve had to make decisions that weighed heavily on my mind in the short term, but ultimately benefited the entire company. In those moments, I stood firm in my role and responsibility.MOST MAGAZINE - ISSUE 41 79