Page 53 - Demo

53MFM: So tell me about how you first got into fashion and fitness and combining the two?JB: Well actually when I launched the company, my tagline was, %u201cBody by Brazil-It%u2019s a lifestyle.%u201d For me, for example, my day was spent in the gym, and the rest of the day I was running around and seldom got home and got a chance to change. So I wanted to have something that looked great and performed well in the gym and the rest of the day that I could wear while doing my errands, traveling, etc. That%u2019s what is really so nice about the rest of the collection is that it is a lifestyle. Clients tell us that%u2019s what they love about the clothes; they can throw on a jacket and they are good to go the rest of the day.In fact, active wear has become the new jeans. Jeans aren%u2019t even as popular anymore because fitness wear is so comfortable and still looks very fashionable and very polished. MFM: What is your go to look in terms of fashion and your everyday style?JB: I can tell you that during the day because I work in the warehouse and am moving around a lot, I am always in fitness wear, but it allows me some time to sneak into the gym. But outside of the gym, I%u2019m always wearing one of my jeans or dresses from my couture lines. It%u2019s rare if you ever see me not wearing something that is Body by Brazil. I love it; I believe in it, and I joke that I like to test drive everything. I need to know that what I%u2019m going to be selling to my clients is going to perform. If we ever have an issue, I%u2019m the very first one to know about it.MFM: I see you have evening wear and skirts and tops and dresses-what are the best sellers? What do you see going for the most?JB: It%u2019s interesting because I have a fairly extensive demographic. That%u2019s why I do offer so many different brands. My Super Hot line is very much followed by people who are hard core competitors and fitness professionals that are very in shape. It%u2019s a very confident line and has a lot of writing on the side that makes you feel very empowered. I also have a more mature customer base that has been with me for the whole 14 years, and they really like Bluefish; it%u2019s more classic, more mature, and they feel more confident and comfortable in the gym wearing something like that. My Alto Fitness line is also one of my primary premier lines, and it%u2019s really a high end,