Page 51 - Demo

www.MOSTmag.com || MOST FITNESS || 51MFM: So tell me what characterizes your own collection?Janine Brazil: The Body Brazil brand is my exclusive, private label brand. I also do have the luxury of having long-term relationships with most of my manufactures, so they allow me to do my own designs even under their brands. They give me a selection of fabrics that we can work with, or I provide fabric or designs I want to try. You will see that the majority of everything I carry on the website, you won%u2019t see anywhere else. You won%u2019t run into anyone wearing the same outfit.MFM: How did Body by Brazil first get started?JB: I started the company by accident about 14 years ago. I was very active; I used to go to the gym every day as I was a trainer and aerobics instructor, and I was looking for something very high quality and unique in the industry. There wasn%u2019t anything out there at that time. I started researching about fabrics and wanted to find a highperformance one, and I came across something called Supplex which nobody really knew about at the time. I learned that it was actually the highest performance fabric out there. DuPont originally manufactured it and didn%u2019t realize how special of a fabric it was. They sold the rights to Brazil, which ended up being a really good thing to happen. The Brazilian designs and attention to detail are outstanding, and they really allow you to customize exactly what you want. They seem to have an astute ability to understand the female figure and how to enhance it. I launched my website on my own not knowing what I was doing. There was no online shopping at that time, and I launched it at the same time another fitness magazine was launching. I guess I was at the right place at the right time; there were enough people