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MOST MAGAZINE - ISSUE 78 83MOSTMAGAZINEQ: What role does intuition pplay in your creative decisions versus structured design principles?In my work intuition and structured design principles work together rather than compete. Structure provides a solid base%u2014principles like balance, hierarchy, and contrast keep a piece coherent%u2014while intuition fuels experimentation and emotional depth.My best work happens at the intersection of these two forces%u2014intuitive leaps refined by structured thinking. I often start with too many elements and then peel away what doesn%u2019t serve the core idea, aiming to keep only what resonates most.Q: You%u2019ve been in the creative industry for two decades. What has been the biggest lesson you%u2019ve learned about artistic evolution?A: The biggest lesson I%u2019ve learned is that reinvention is essential%u2014in both craft and mindset. Over the years, I%u2019ve watched industries transform, technologies advance, and trends rise and fall, but the constant has been the need to stay curious, take risks, and embrace change and practise these consistantly.Artistic evolution isn%u2019t about reaching a final destination%u2014it%u2019s about learning, failing, and iterating, then replacing old lessons with new, more relevant ones. Personal development has sharpened my focus and enriched my creative expression, enabling me to keep pushing the boundaries of what%u2019s possible.