Page 79 - Demo

MOST MAGAZINE - ISSUE 78 79MOSTMAGAZINEQ: You%u2019ve mentioned that fashion, like architecture, is a form of storytelling. How do you see fashion as a medium for emotional expression?A: Fashion, like architecture, is a reflection of identity, culture, and emotion%u2014it%u2019s a form of visual storytelling that communicates without words. Just as a building%u2019s structure can evoke power, nostalgia, or intimacy, fashion carries meaning through shape, texture, and movement. Both disciplines rely on composition, balance, and intention to create something that resonates beyond the surface.Ultimately, fashion is more than just aesthetics%u2014it%u2019s about identity, transformation, and how we present ourselves to the world. Just like the spaces we inhabit, the clothes we wear carry meaning, shaping how we move through life and how others perceive us.Q: When working on brand identities, how do you ensure that a visual language truly resonates with an audience?A: A strong brand identity isn%u2019t just about looking good%u2014it%u2019s about connection. My process starts with deep research, understanding a brand%u2019s core values, audience, and market landscape. I look beyond trends to find a unique narrative.I create what I call a vision board, a step beyond a mood board. It captures not just colors and styles but also the emotions and values of the brand. This becomes the foundation for crafting logos, typography, and other elements. Every choice%u2014color, shape, hierarchy%u2014has a reason behind it. A successful brand identity doesn%u2019t just speak to an audience; it establishes a lasting connection through timeless design and consistent messaging.Q: How do you see the future of brand storytelling evolving, and what role do artists like yourself play in shaping it?A: Brand storytelling is shifting from static visuals to immersive, dynamic experiences. In a world where audiences crave authenticity and emotional connection, brands are no longer just selling products%u2014they%u2019re creating narratives that people want to be part of. The future belongs to brands that can blend art, technology, and personal engagement to build deeper relationships with their audience.As an artist, I see my role as a bridge between concept and emotion. Traditional branding often relies on structures, but true storytelling requires fluidity%u2014visuals that evolve, adapt, and resonate on a deeper level. Artists should push branding beyond convention, turning it into something personal, responsive, and deeply human with focus. They should strive to break the fleeting nature of engagement, encouraging connection, pause, and deeper emotional resonance.Q: Can you walk us through your creative process? How do you go from an initial concept to a finished visual narrative?A: My creative process is a mix of structured exploration and intuitive decision-making. Every piece, whether it%u2019s an artwork, a brand identity, or a visual campaign, starts with a core idea%u2014usually sparked by a feeling, a space, or a contrast.I begin by gathering inspiration, analyzing compositions, textures, and themes that align with the message I want to convey. I explore how to frame this initial idea through form and structure.A key part of my process is sketching and photography.