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MOST MAGAZINE - ISSUE 78 65MOSTMAGAZINEQ: YOU%u2019VE COLLABORATED WITH MAJOR BRANDS LIKE COCA-COLA AND FIAT. HOW DO YOU APPROACH COMMERCIAL PHOTOGRAPHY VERSUS ARTISTIC PROJECTS?A: Commercial and artistic photography require different but complementary approaches. When working with major brands, my goal is to deliver a clear, compelling message that aligns with their identity. In artistic projects, I have more creative freedom to explore themes and techniques without commercial constraints. However, in both cases, maintaining visual integrity and a consistent style is essential. Q: YOU FOUNDED YOUR STUDIO IN 1987. HOW HAS THE INDUSTRY CHANGED SINCE THEN?A: The industry has undergone significant transformations, particularly with the rise of digital technology. Digitization has revolutionized how we shoot, edit, and distribute images. However, the essence of photography%u2014storytelling through visuals%u2014remains unchanged, even as the tools to achieve it become more accessible. Q: WHAT HAS BEEN YOUR MOST CHALLENGING SHOOT SO FAR?A: One of the most challenging shoots I%u2019ve done was in a remote mountain location under extreme weather conditions. Managing the logistics, braving the bitter cold, and capturing the grandeur of the landscape while staying true to my artistic vision was a true test of both physical and creative endurance. Q: WHO OR WHAT INSPIRES YOUR WORK THE MOST?A: My inspiration comes from a variety of sources%u2014nature, art, history, and personal experiences. I am particularly drawn to the interplay of light and shadow and the beauty in small, often unnoticed details. Q: WHAT%u2019S A LITTLE-KNOWN FACT ABOUT YOU THAT PEOPLE MIGHT FIND SURPRISING?A: I am an avid collector of vintage cameras. My passion for the history of photography keeps me connected to the roots of the craft and reminds me of the timeless nature of imagery.MOSTMAGAZINE