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DESTINATION SHOOTSUPERMODELEPICFormer Fortune 100 Executive, Propri- etress and Owner of Fantesca Estate & Winery, and Founder of Oath & GrindSusan Hoff is a dynamic leader whose career spans from the boardroom to the vineyards of Napa Valley and the world of competitive fitness. After building a distinguished 30-year career at Best Buy (NYSE: BBY), where she served as Senior Vice President & Chief Communications Officer (CCO), Susan co-founded Fantesca Estate & Winery on Spring Mountain in Napa Valley with her husband, Duane, in 2004. Today, Fantesca produces nearly 5,000 cases of Chardonnay, Pinot Noir, and Cabernet Sauvignon annually.Susan%u2019s journey at Best Buy began at age 18, working as an accounts payable clerk when the company had just four stores. Through her dedication, she advanced into roles in sales, communications, and leadership, while earning her degree in applied graphic design and advertising from the University of Minnesota - Twin Cities. As CCO, she led the company%u2019s communications strategies for over 25 years, guiding Public Relations, Investor Relations, Employee Communications, and community initiatives like the Best Buy Children%u2019s Foundation (BBCF) and its signature Charity Classic.After leaving Best Buy, Susan pursued an MBA in International Business at KEDGE BusinessSchool in Bordeaux, France, graduating with Distinction in 2007. Her passion for community engagement continued as she led the BBCF until 2013, raising millions for non-profits.In addition to her winery ventures, Susan is the founder of Oath & Grind, a luxe lifestyle community blending fashion, fitness, and nutrition to serve as aspiration%u2014because everyone can start a healthy habit, regardless of their age or physique. A NASM-certified personal trainer, she earned her WBFF Fitness Pro Card at 50, competing internationally in the Fitness Diva category. Susan integrates her passion for wellness with a paleo lifestyle and is currently pursuing a Precision Nutrition certification.Susan%u2019s commitment to giving back is evident in her board service, which has included roles with the Minneapolis Institute of Arts, the Guthrie Theatre, the University of Minnesota Foundation, and the Richard M. Schulze Family Foundation. She also supports innovation through her role on the XPRIZE Innovation Board.She resides in St. Helena, California, with her husband, Duane. They are proud parents of twoadult children: one a winemaker in Napa Valley and the other an IT Director in Silicon Valley.MOST MAGAZINE - ISSUE 61 13