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Instagram - @rickkruskyRICK KRUSKYNavigating the World of PR: An Insight into Publicist Rick Krusky%u2019s CareerRick Krusky, president and co-founder of MWPR, is a seasoned publicist with a 30-year history in the entertainment industry. Throughout his storied journey in the ever-evolving landscape of showbiz, he has become a trusted advisor to a diverse set of clients, from Emmy Award-winning actors to high-net-worth real estate investors and international art galleries.Born in Calgary, Canada, Krusky discovered a passion for music early in life. During his twenties, he devoted himself to writing and recording with a number of bands and embarking on tours across North America. After embracing a quieter entrepreneurial life in Los Angeles, he thought he had bid farewell to the limelight. But that all changed in 2003 when he met his now-wife Marlan Willardson who was working as a publicist for a production company on the Paramount Studios lot in Hollywood. Marlan%u2019s career advancement in the industry motivated them to take a leap of faith, and in 2006 they founded MWPR. Specializing in personal publicity and national press, Krusky and his team have since secured client coverage in countless outlets from Variety and The Wall Street Journal to People and Entertainment Tonight.Having worked a multitude of A-list premieres and highly visible events like the GRAMMYs and Emmys, Krusky excels at ensuring his clients navigate the intense traffic and scrutiny of the red carpet with confidence. Whether accompanying a seasoned veteran or a promising newcomer, he provides tailored guidance with an emphasis on preparation and presence. %u201cRed carpets are unpredictable,%u201d Krusky remarks. %u201cThey inherently require an adeptness and quick decision-making in order to ensure your client is seen in the very best light. I%u2019ve seen every iteration of how things can go right or wrong%u2014situations that you could never have anticipated. So it%u2019s important to be there for the client and prepare them in a manner that suits their individual needs.%u201dJesse Kove and Rick Krusky at the world premiere of Prime Video%u2019s %u201cFallout%u201d Kesha and Rick Krusky at the world premiere of %u201cThe Unbearable Weight of Massive Talent%u201dMOST MAGAZINE - ISSUE 45 89