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Q: You%u2019ve collaborated with many renowned brands in advertising. Can you elaborate on the challenges of translating brand messages into compelling visual narratives?Being a team player without ego is crucial in this field. With so many factors at play, egos are quickly put in check. Creative decisions can shift last-minute due to various elements, even after weeks or months of planning, which can be a challenge. For instance, a planned night shoot can suddenly become a daytime campaign, so trust in your team is essential. Everyone must be on board with decisions and ready to execute them. A cohesive team that embraces change is vital. If a team member struggles with being able to adapt, it can add unnecessary stress to the situation. Flexibility and a willingness to roll with the punches are key traits in this environment.%u201cAs a director, I need to keep the entire project and its message in mind. While guiding the actors, their contributions help solidify certain elements that may have still been %u2018floating in the air%u2019%u2014things that I might not articulate aloud but am Crespo mentally concerned about.%u201d SEVIERMOST MAGAZINE - ISSUE 45 85