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90 // CELEBRITY MAGAZINE // O CTOBER 2015By Darcy Tharp ressing pageant winners and prom queens for decades, the beloved, world-renowned brand, Jovani Fashions was founded in 1980 by Jacob Maslavi and his sons, Abraham and Saul. Based in the heart of New York City%u2019s garment district, the company initially started as just a 10-person operation, designing and manufacturing 15styles of dresses for specialty boutiques. Today, it is still a family run business, now with over 50 employees and continues to produce its own designs, advertising, and marketing. It is best known for making fashion-forward and classic designs that women and girls all over the world admire. DPhotos courtesy of JOVANI.comwww.jovani.com %u00a0ALWAYS BEST DRESSED EVENING and PROM DRESSESDESIGNER Jacob started Jovani Fashions with a vision of creating a glamorous world of designer dresses. As an entrepreneur at heart, Jacob made his dream became a reality, and his sons, Saul and Abraham have continued their father%u2019s vision by expanding their brand of eveningwear to fit every aspect of a woman%u2019s life. The unique styles and creative twists on the classics that Jovani is known for have made it a go-to designer for special occasions around the world. With the growth of the eveningwear market, Jovani grew their collection to beyond just evening dresses. In 1996, the fashion house brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market, and she remained with the company for the next 12 years. Jovani now has a variety of collections that range from prom dresses, it%u2019s more affordable prom line JVN, mother of the bride, cocktail, pageant and wedding dresses.