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MOST MAGAZINE - ISSUE 8039MOSTMAGAZINEQ: AS A PHOTOGRAPHER, HOW DO YOU STAY AHEAD OF TRENDS IN THE FASHION INDUSTRY?A: I stay ahead of trends by immersing myself in social media, fashion magazines, and industry events%u2014but I also stay open to discussing and sharing ideas with fellow creatives. Additionally, to improve my results, I%u2019ve been working with a business coach who has helped me rethink my brand and build strategic alliances.Q: YOU%u2019VE WORKED ON BOTH EDITORIAL AND COMMERCIAL PROJECTS. HOW DO YOU NAVIGATE THE CREATIVE FREEDOM OF EDITORIAL WORK VERSUS THE SPECIFIC DEMANDS OF COMMERCIAL CLIENTS?A: In editorial work, creativity flows more freely, allowing the team%u2019s unique imprint to take center stage. With commercial projects, I focus on ensuring the client%u2019s concept is reflected as closely as possible to their vision, aligning with their product placement strategy.Q: WHAT%u2019S NEXT FOR YOU? ARE THERE ANY DREAM COLLABORATIONS OR PROJECTS ON THE HORIZON?A: I always try to balance my work with my personal life. Fortunately, travel is one of the things I enjoy most. I hope to continue collaborating with brands and clients from around the world while traveling extensively.www.leocuratella.comIG: @leonardocuratella