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18 MOST MAGAZINE - ISSUE 74MOSTMAGAZINE SOCIAL MEDIA HAS PLAYED A HUGE ROLE IN SHOWCASING YOUR WORK. HOW DO YOU BALANCE BEING AN ARTIST AND A CONTENT CREATOR IN TODAY%u2019S DIGITAL WORLD?It%u2019s challenging. The market is saturated with content, and people consume new visuals every second. You have to think strategically about how to capture and hold their attention.Luckily, my content is deeply connected to my work, so I don%u2019t have to create anything extra just for social media. I often use behind-the-scenes footage to make eye-catching reels that showcase my creative pro,cess. WHAT CHALLENGES HAVE YOU FACED AS A FINE ART PHOTOGRAPHER, AND HOW HAVE THEY SHAPED YOU AS AN ARTIST?Many people underestimate fine art photography, assuming it can%u2019t be commercial or that it%u2019s difficult to sell.I don%u2019t believe that%u2019s true. If you know your audience and how to market your work, fine art photography can be both artistically fulfilling and financially successful. You are the best advocate for your art%u2014no one else will do it for you. IF YOU COULD COLLABORATE WITH ANY FASHION DESIGNER, BRAND, OR PUBLICATION, WHO WOULD IT BE AND WHY?I have so many dream collaborations!One of them would be Paolo Sebastian%u2014his designs are breathtaking. The intricate details, dreamy aesthetic, and overall style align perfectly with my own vision.I would also love to work with Adobe since I%u2019ve been using their software since the beginning of my career.WHAT ADVICE WOULD YOU GIVE TO ASPIRING PHOTOGRAPHERS WHO WANT TO BUILD THEIR OWN BRAND AND DEVELOP A UNIQUE ARTISTIC VOICE?Practice consistently, write down your ideas, and never change your style just because someone says it%u2019s not popular.Your uniqueness is your strength%u2014embrace it.www.jovanarikalo.comwww.jovanarikalo.com/photo-tour (Booking)IG: @jovanarikalo 18 MOST MAGAZINE - ISSUE 74