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MOST MAGAZINE - ISSUE 68 91MOSTMAGAZINEYOUR PORTFOLIO INCLUDES EVERYTHING FROM TV SHOWS LIKE LOVE ISLAND TO GLOBAL BRANDS LIKE L%u2019OR%u00c9AL. HOW DO YOU ADAPT YOUR STYLE TO FIT SUCH DIVERSE PROJECTS?Adaptability is essential in this industry. I approach each project with an open mind, researching the brand%u2019s ethos and target audience. This allows me to tailor my creative direction while maintaining the core of my artistic identity. Whether it%u2019s the glamorous world of high fashion or the vibrant energy of reality TV, I strive to capture the essence of each project authentically. YOU%u2019VE SHOT COVERS FOR ICONIC MAGAZINES LIKE BAZAAR AND GLAMOUR. WHAT GOES INTO CREATING THE PERFECT COVER SHOT?Creating a captivating cover shot requires meticulous planning and collaboration. It%u2019s about striking the right balance between artistic vision and commercial appeal. The goal is to evoke emotion while ensuring it resonates with the magazine%u2019s audience. I believe that a compelling cover should not only attract attention but also tell a story that lingers in the viewer%u2019s mind. HOW HAS YOUR BACKGROUND IN UKRAINE AND YOUR MOVE TO THE UK INFLUENCED YOUR ARTISTIC VISION?My Ukrainian roots instilled in me a rich cultural heritage that celebrates art and beauty. Moving to the UK broadened my horizons, exposing me to diverse influences and trends that have profoundly enriched my artistic expression. This duality allows me to blend traditional aesthetics with contemporary flair, creating a unique visual language that speaks to a global audience.FASHION PHOTOGRAPHY CAN BE DEMANDING. HOW DO YOU STAY CREATIVE AND INSPIRED WITH SUCH A BUSY SCHEDULE?I find inspiration in the everyday%u2014the people I meet, the stories I hear, and the art around me. I also make time for personal projects, allowing me to explore creative avenues without constraints. Additionally, I thrive on collaboration, drawing energy and ideas from fellow creatives that breathe new life into my work, ensuring I remain invigorated and inspired.. WHAT ADVICE WOULD YOU GIVE TO ASPIRING PHOTOGRAPHERS WHO WANT TO MAKE A NAME IN COMMERCIAL AND FASHION PHOTOGRAPHY?Stay true to your vision and never stop experimenting. Build a diverse portfolio that reflects your unique style, and don%u2019t shy away from networking. The industry thrives on connections and collaboration. Embrace every opportunity to learn and grow, as every experience shapes the artist you are destined to become. LOOKING AHEAD, WHAT ARE YOUR GOALS FOR 2025 AND BEYOND? ARE THERE ANY DREAM PROJECTS OR COLLABORATIONS YOU%u2019D LOVE TO PURSUE?I envision expanding my brand into multimedia projects, merging photography with film and immersive experiences. Collaborating with visionary designers and artists remains a dream, as I believe in the magic that unfolds when creative minds unite. I%u2019m particularly excited about working with upcoming singers, artists, and beauty queens, as they embody fresh perspectives and untapped creativity. Capturing their journeys and celebrating their individuality through my lens is a project I am eager to pursue.Specialities: Commercial, Fashion, Hair & BeautyExperience: Barclays Bank, Revlon Style Masters, L%u2019Oreal Color Trophy, British Hairdressing Awards, Channel 4, F.A.M.E. & Sky SportsWebsite: irenaphotos.comIG: @happy_in_style