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Q: You%u2019ve worked with impressive brands like Victoria%u2019s Secret, Under Armour, and The Limited. What have these collaborations taught you, and how do they challenge you creatively?A: Collaborating with diverse brands has shaped my approach to visual storytelling. Working with talented teams sparks creativity and fosters innovation, allowing me to explore projects from new angles. These experiences have not only honed my technical skills but have also pushed me to evolve my artistic visionQ: Your portfolio spans fashion, lifestyle, still life, and even pet photography. How do you adapt your approach to these different genres?A: I%u2019ve never liked being boxed into one label. Each genre presents unique challenges, and I find that exciting. Regardless of the subject, my approach remains consistent: creating compelling images that hinge on lighting, composition, and timing.Q: %u201cSimplicity is key%u201d seems central to your philosophy. How do you incorporate this mindset into your work, especially with such a broad range of clients and projects?A: The goal of any image is to evoke emotion, and lighting is critical to setting the right mood. I use natural light for a bright, airy feel and incorporate strategic lighting to create a more intimate, moody atmosphere when necessary. The key is to create focal points that anchor the space and make both styles feel intentional and cohesive.Q: With over 15 years of experience and numerous accolades, what do you think has been the key to your longevity and success in the competitive world of fashion photography?A: I%u2019ve been fortunate to work with amazing teams that are passionate about every image we create. My sense of purpose, passion, and drive keeps me going, while always staying curious and learning from new trends keeps me motivated. Ultimately, I love what I do, and that fuels my longevity.Q: What makes your approach to commercial photography stand out, and why do clients continue to seek you out for their projects?A: Understanding a brand%u2019s visual identity and earning their trust is key. My role is to deliver content that not only meets their needs but also exceeds their expectations. Building long-term relationships is the result of consistently providing value through my work.Q: Your conceptual vision plays a big part in your collaborations with iconic brands. How do you translate their identity into compelling visual narratives?A: A brand%u2019s identity is built on various elements, and my job is to weave those elements into a visual story. Through lighting, composition, and camera techniques, I create imagery that resonates with the brand%u2019s target audience while staying true to their core message.Q: Finally, Jason, what advice would you give to emerging photographers aspiring to create a distinct, recognizable style while working with high-profile clients?A: Developing a personal style takes time and lots of practice. Shoot as often as you can, and don%u2019t be afraid to experiment. The more choices you make behind the camera, the more your images will reflect your unique vision. Pay attention to elements like lighting, subject matter, and composition%u2014these are things you can control as a photographer. And most importantly, stay true to yourself and your work. The right clients will come with time.https://www.jasonchristopherphoto.com/https://www.instagram.com/jasonchristopherphoto/68 MOST MAGAZINE - ISSUE 60