Page 68 - Demo

Q: How do you balance creative freedom with client expectations in commercial fashion shoots?A: Clients book me because they like my style, so I always do a pre-meeting to understand their vision, ideas, and expectations. I share my ideas on how to execute the project and gauge how much creative freedom they%u2019re comfortable giving me. It%u2019s rare that a client wants complete control%u2014most trust that I know what works best on camera.Q: How has digital technology and social media influenced your approach to fashion photography?A: Social media is a huge source of inspiration for me. I can get lost for hours exploring techniques, lighting, trends, and more. My Pinterest boards are full of ideas! It%u2019s an endless rabbit hole of creativity.Q: How do you select locations for your fashion shoots, and what factors do you consider?A: I first determine the vibe and vision of the shoot%u2014is it bohemian, street style, swimwear, or elegant? Once I know the mood, I find a location that matches it. For instance, an elegant shoot could take place in a hotel or an opera house, while a bohemian vibe might call for a beach or a beach club.Q: What are the key elements that make a fashion photo timeless or iconic?A: For me, timelessness comes from focusing on elegance and classic beauty, rather than chasing trends. Trends fade quickly, leaving your photos outdated. I shoot what excites me and what I find beautiful%u2014glowing skin, elegance, and flowers are some of my key elements.Q: What are your thoughts on diversity and representation in fashion photography today?A: Diversity is essential in fashion and photography. I love working with models from all different backgrounds and body types. While we%u2019ve made progress as an industry, we still have a long way to go. Change starts with each of us, so I encourage everyone to take action today.Q: What future trends do you foresee in fashion photography, and how do you plan to adapt?A: I think AI will continue to evolve as a tool for editing, but it should be used responsibly. I love AI when it enhances the surroundings, clothing, or scenery, but I don%u2019t believe in letting it take over the art of photography. It should be a subtle addition, not a replacement for real craft.68 MOST MAGAZINE - ISSUE 57