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Q: How do you ensure that your fashion campaigns resonate with both the product and the target audience?A: I ensure the product is the main focus by carefully selecting styling elements that enhance, rather than distract from, the product. The target audience is reflected in the model selection to ensure relatability%u2014choosing models who inspire, connect with the audience, move well, and represent the appropriate age group. This helps customers feel connected to the campaign and confident that they can wear the showcased products.Q: How do you balance innovation with timelessness in your work?A: I strive to build campaigns that evoke emotions and tell timeless stories, blending innovation with enduring appeal.Q:What has been your most rewarding project to date, and why does it stand out to you?A: My most rewarding project was creating a runway, film, and campaign photoshoot in Vietnam for Eva de Eva called %u2018Colour Your Mood.%u2019 The campaign told the story of a woman experiencing self-transformation, with each stage reflected through natural backdrops and landscapes. The concept transitioned from the earthy tones of %u2018Roots of the Desert,%u2019 shot in the desert, to %u2018Tranquil Waters,%u2019 shot by the ocean, and finally to %u2018The Brighter Your Rainbow,%u2019 symbolizing newfound hope and happiness. This concept was translated into a runway show, film, and campaign editorial featured in Elle and Harper%u2019s Bazaar. It stands out because it successfully conveyed the emotions of the story through various mediums and was celebrated at Vietnam International Fashion Week.Photographer @viviansunggFashion stylist @maycortazziHair & make up @taniatraversmuaModel @milenascheller @lovebalistarzLocation @baliartsdistrictF e at u r i n g @ g e l a r e h d e s i g n s @padmala.atelier24 MOST MAGAZINE - ISSUE 57