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Q: What advice would you give to aspiring creative directors?A: First, understand yourself. Get to know who you are. This self-awareness is the foundation of everything. Once you know yourself, allow the creative wave to flow through you. Creativity isn%u2019t something you possess; it%u2019s something that flows through you and is realized through your work.Q: How do you choose models for your projects, and what qualities do you look for?A: It all comes down to the eyes. A model can have any external features, but if they lack passion for what they%u2019re doing, the results will fall flat. I look for that internal fire%u2014someone who is truly engaged and passionate about the project.Q: What role does storytelling play in your creative work?A: In today%u2019s magazines, I notice that storytelling is becoming less prominent. People want diversity and immediate impact%u2014everything at once. With the increased volume and speed of information, it%u2019s more effective to present the essence of the story right from the start.Q: How do you define success as a creative director?A: Success, to me, is about internal satisfaction%u2014both from the creative process and the final product. When everything falls into place%u2014the perfect layout, the right font%u2014and you see it all come together on the pages of a fashion magazine, that%u2019s success. It%u2019s not about numbers. While I%u2019ve worked with over 100 fashion magazines globally, success is more about the journey and the creative fulfillment it brings.Q: What%u2019s the most rewarding part of your work?A: The people. Creative individuals have the power to bring incredible ideas to life, and being part of that process is immensely rewarding.Q: Where do you see your career and creative vision evolving in the next five years?A: I believe we%u2019re moving towards a greater focus on individualism. Personal achievements and successes will take center stage. Whether you%u2019re a model, a director, or an artist, your personal qualities and value will define your success. I see my work evolving in that direction%u2014emphasizing the importance of personal growth and self-expression.HTTPS://ARTEM-H.KAVYAR.SITE/WWW.INSTAGRAM.COM/ARTEMH_CREATORArtem H106 MOST MAGAZINE - ISSUE 57