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Q: How has the beauty industry evolved since you started, and where do you see it heading?A: When I started out in the industry, there were only a handful of known and notable brands. They were the %u201cbig players%u201d like Est%u00e9e Lauder, Chanel, and Dior. Now, we have so many young, new, and exciting brands that have emerged. We%u2019re seeing real innovation and that rebel, indie spirit that was lacking in the beauty space back in the day. It%u2019s changed the game. I also see the consumer becoming more savvy, which I love. They aren%u2019t buying products just because a celebrity endorses them or because of pretty packaging. They want quality products, clinical trials, ethical brands, and brands that give back. It%u2019s amazing to witness.Q: What motivated you to start creating content for women over 40?A: When I was working with plastic surgeons doing their pre-consultations, the majority of the women I saw were in their 40s and 50s. They came to me confused and looking for answers. The beauty world can be quite secretive. There%u2019s this old philosophy of not wanting to share tips and beauty secrets that actually work for fear everyone will look just as good as you. People didn%u2019t openly talk about surgery%u2014what they%u2019ve had done or who did it. The term used nowadays is %u201cgatekeeping.%u201d I realized my knowledge was not only valuable but so needed.Q: Can you share some of your favorite beauty tips for mature skin?A: Exfoliating! I shout it from the rooftops. As we age, our cell turnover becomes sluggish. We need to give it a helping hand. Chemical exfoliants are amazing for keeping skin bright, radiant, and youthful-looking.I%u2019m also a huge fan of microneedling. It%u2019s one of the few cosmetic treatments that%u2019s still quite affordable and can yield tremendous results.Lastly, a great primer. A good primer makes all the difference. It smooths fine lines and texture and creates radiance and glow. It%u2019s such an overlooked step in most women%u2019s routines.Q: How do you approach creating makeup looks for different age groups?A: When it comes to creating makeup looks, quite honestly, age does not factor in. If you want a sultry, smoky, dramatic look, I can provide that for someone aged 20 all the way to 85. The only thing I would tweak is the formulations and products I use to achieve that look. Makeup is ageless.Q: What are some common skincare mistakes women over 40 should avoid?A: The two biggest mistakes I see are actually polar opposites of each other. The first one is giving up. Women tend to stop using makeup altogether at a certain age. Makeup is fun, it brightens the complexion, adds luminosity, and usually makes women feel more confident!Looking good is a mood booster and adds a little pep to your step. On the opposite spectrum, at a certain age, you need to lighten up the makeup. The formula should become more sheer%u2014less full coverage, more satin finish. Cream products should take the place of traditional powders. Hybrid makeup, which is makeup with skincare ingredients, is also a great option.MOST MAGAZINE - ISSUE 52 91