Page 68 - Demo

68 || FASHION MAGAZINE || DEC - JAN 2015FMM: Where does your artistic influence come from?JC: It was a natural process for me. My father and grandfather were in this business and after graduating from college I just continued the tradition.FMM: When did you start making clothing?JC: 1990FMM: Why did you call your latest collection Jolene Collection? JC: I named the collection after my youngerdaughter. We started that line in 2008/09at the time of the recession. But because of thequality of the collection and the pricing we made ita successful business.FMM: Why did you call your first collection Josh and Jazz? JC: I named the collection after my oldest son and daughter.FMM: What do the Jolene Collection and Josh & Jazz lines represent?JC: Our Jolene Collection represents motherof-bride gowns and pageant gowns, as well as prom dresses and cocktail dresses. Josh & Jazz focuses on junior high & high school dances like homecoming and other special occasions. The line is popular for Sweet Sixteen parties and with the tween market as well.FMM: Do you believe social occasions are recession proof?JC: I believe people will always spend money for social occasions, and maybe make more price concessions during recession times. That%u2019s when our merchandise excels because of the quality and the value of our price range.FMM: Are you strictly wholesale or retail as well?JC: We are a wholesale company and like to seeour retailers making money.FMM: How long is the process of puttingtogether each collection and how many timesduring the year do you have to do this?JC: Eight months and we do it two times a year.FMM: Anything we should keep our eyes open for in the future?JC: Everything! As we continue to make dresses for our customers each year, we introduce new elements from our line that they appreciate, which keeps the styles fresh and exciting. We want to provide a product that retailers love to sell and their clients love to wear.FMM: How do you intend people to feel when wearing your pieces?JC: Gorgeous!FMM: What is the most challenging part of your job?JC: We would love to have more interaction with the consumer and the end user of our products. We would love to be able to hear their feedback first-hand. This is difficult to accomplish since we are manufacturers.FMM: What is your average price range? JC: Our dresses retail from $250.00 to $650.00.