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Painting your legacy one memory at a timeBorn in the fifties, William Branson grew up in Durham, NC, with a passion for photography that began in his childhood. By 1972, after years of studying art, he embarked on his professional journey in the world of photographic portraits. Over the next 25 years, William honed his skills in composition, posing, lighting, and color harmony, establishing himself as a globally renowned portrait artist.As his career progressed, William%u2019s influence within the profession expanded. Artists from across the globe sought his expertise and guidance to enhance their craft. His dedication and mastery were recognized by prestigious institutions, including his induction into the esteemed CameraCraftsmen of America. Numerous awards followed, acknowledging his leadership and innovation in portrait artistry.Never one to rest on his laurels, William aspired to merge his photographic skills with the timeless art of painted portraits. In the late nineties, after years of meticulous development, he perfected a unique technique to hand-paint his portraits. This breakthrough allowed subjects to transcend the limitations of an artist%u2019s interpretation, revolutionizing the portrait-painting world with his embellished mixed media portraits.William is also a mentor who has transformed the lives of photographers worldwide. He teaches photographers, from beginners to advanced, how to master the art of classic wall portraiture. With his guidance, students learn award-winning posing and lighting techniques, effective client interaction strategies, and how to create stunning portraits that grace clients%u2019 homes. William%u2019s mentorship also covers finding a unique niche, optimizing studio design, implementing low-cost marketing techniques, and transitioning from an order taker to a skilled salesperson. His classes empower photographers to achieve the income and recognition they deserve.Today, families, students, and institutions from Tennessee and around the globe seek William%u2019s expertise to capture the essence of their most cherished individuals. His portraits, preserving the memories of children, families, women, and men, are admired in beautiful homes and institutions worldwide, serving as iconic traces of each person%u2019s heritage.Today, families, students, and institutions from Tennessee and around the globe seek William%u2019s expertise to capture the essence of their most cherished individuals. His portraits, preserving the memories of children, families, women, and men, are admired in beautiful homes and institutions worldwide, serving as iconic traces of each person%u2019s heritage.www.wbranson.comInstagram - @wbransonwww.facebook.com/WilliamBransonIIIwww.pinterest.com/wbransonMOST MAGAZINE - ISSUE 48 79