Page 20 - Demo

20 || FASHION MAGAZINE || NOVEMBER 2014FMM: You started early with music and filming, at what age did you transition into photography and did you enjoy it more or less?CL: Photography has always been there on the side as a hobby. Then I started to do more and more photography on film-shoots, and now I love doing both simultaneously. FMM: How do you define your style of photography?CL: I think of my photographs like they were stills from films. So I suppose my style could be described as cinematic. I like to set a scene with my shots. FMM: Who were your early photographic and nonphotographic influences?CL: In photography, Helmut Newton was of course an important inspiration, but also more documentary photographers such as Larry Clark. For film, a big inspiration has been Alejandro Gonzales Irratu. FMM: What%u2019s the thing that interests you most about photography?CL: It%u2019s to make an image tell a story, either as a scene or through the person in the frame. It%u2019s always the challenge for me. FMM: Do you film all of your shooting projects at the same time or do they each involve a different session and process?CL: Usually I try and do it together to get to use the same light. FMM: How much equipment do you typically bring to a photo-shoot?CL: If it%u2019s film and photo combined, it usually ends up being quite a setup. But for photographs only, I love to shoot natural. I may use a reflector, but that%u2019s it, and then I try and plan for great light and background instead. FMM: Where do you get your inspiration from?CL: Traveling and movies-I always travel. FMM: You have been awarded a Grammy for Best Video at the 2013 Swedish Grammy Awards as well as Best Choreography at the 2013 UK Music Video Awards, are you content or do you desire more?CL: Awards are fun and do work as a reward for hard work, but you can%u2019t work only for that. If they come they come. FMM: What was the most significant visual moment in your life?CL: For me it was when I bought my first DV camera and first experienced the editing process. When I understood that I could play with music, sound, and images together, on the tip of my fingers, I was hooked. FMM: Of all the images you%u2019ve made so far in your career, do you have an absolute favorite and why?CL: That always changes, but at the moment I%u2019m loving the shot of Ashley Smith waiting for her clothes to get ironed from the twins in the AP shoot. FMM: What%u2019s the most important thing you want potential clients to know about you?CL: That I always go the extra mile to make the project my best so far. FMM: What projects are you working on now?CL: At the moment I%u2019ve been shooting a short film for a, %u201duse a condom campaign%u201d in Scandinavia. It%u2019s been great fun. FMM: Tell us a little about your upcoming projects?CL: At the moment I%u2019m prepping a music video to be shot in a huge forest that just burnt down. The whole area is completely black from coal and ash, but the trees still stand. It%u2019s very dangerous to be there, but we%u2019re shooting next weekend, and I think it%u2019s going to look great. I love challenges like that.