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Ahead of the times, she was %u201cinfluencing%u201d long before %u201cinfluencer%u201d was a commonly used title bestowed on trendsetters. She was a pioneer of the early days of fashion and travel influenced style content, done on television, long before social media was born.Her work in the entertainment industry as a television presenter for FashionTV talking about travel, lifestyle, fashion, and the best of the red carpet solidified her talent as an on-camera host and producer.With FashionTV she was the face of the channel at its highest point. She was able to produce shows with them when the channel was at its height of popularity and had the most watched program. Hofit explains, %u201cIt was a way to document all that I was doing already. I took my cameraman with me on the red carpet. I attended top events around the world, all the fashion weeks, and eventually I had a travel show so we filmed my trip as well all around the globe.%u201d What followed was a natural evolution to bringing her signature style and inspirational content to social media. Her well-timed pivot resulted in her becoming a three-time FORBES Influencer of the Year, and she has amassed more than 3.6 million followers on her @hofitgolanofficial account.MOST MAGAZINE - ISSUE 38 25