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Q: What are some of your favorite locations to shoot?Turkey, Greece, Spain. Low humidity, chilly nights, warm light.Q: What inspired you to be- come a photographer?Primarily two things. First, while studying architectural de- sign my teachers all commented that my photography was above average. Second, my mother convinced me to turn it into a profession.Q: In your opinion, what makes the good picture stand out from the average?The study and management of light are fundamental in photography. Light not only illuminates the subject but also shapes its form, texture, and mood. It has the power to evoke emotions, create depth, and emphasize details. Mastering light enables photographers to convey their vision effectively and create compelling images that resonate with viewers. Whether natural or artificial, understanding how to manipulate and control light is essential for achieving desired results in photography.Q: What strategies do you use to understand the brand identity of a client and how do you incorporate that into your photography? Most clients typically approach us with a general idea of their needs, and it%u2019s our role to collaborate with them closely throughout the creative process. We assist them in pinpointing the desired look and feel of their project, strategizing about product projection, identifying the target audience, and considering end uses and contexts. Once we%u2019ve collectively agreed on the final direction, we proceed to produce images or videos that precisely align with their objectives and specifications. This collaborative approach ensures that the final outcome meets and exceeds the client%u2019s expectations while effectively communicating their message to the intended audience.MOST MAGAZINE - ISSUE 38 15